MacGuffin

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In fiction, a MacGuffin is an object, device, or event that is necessary to the plot and the motivation of the characters, but is generally insignificant or unimportant in it of itself. In following suit, MacGuffin is a biannual design and craft magazine that features stories on a particular, yet ordinary object we often take for granted.

About the Magazine

Widely recognized as a fabulously designed and immaculately researched biannual, MacGuffin it is an indispensable resource for all those who want backstage information about the life of things.