What is Post-Branding?

What is Post Branding? is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a provocative visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller.

Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding’s neoliberal orthodoxy.

264 pgs, 16.5 × 10.5 cm, Softcover

About the authors  
‘Jason Grant and Oliver Vodeb deliver a forensic take-down of contemporary branding practise … a welcome riposte to the guff that accompanies most branding rhetoric.’
– Adrian Shaughnessy